WE NEED A FASHION REVOLUTION
‘’A fresh generation are marching for revolution and they want to wear clothes that tell a new story. Let’s give it to them’’ – Naomi Klein
It’s hard not to feel involved by the quote from this fabulous activist, who sheds lights on the need for transparency in the fashion industry. If you are reading this, ethics in the fashion industry is probably already a concern for you, so you will be pleased to hear about the Fashion Revolution mouvement.
Fashion Revolution started a few years ago, following the terrible collapse of the Rana Plaza factory in Bangladesh, 4 years ago on April 24th. More than 1100 people, mostly women, perished in the crash. The building had been in an extremely poor condition for a while and nothing was done to insure the security of workers. In the name of low cost production, some are willing to risk lives.
The pressure on the industry to get minimal prices doesn’t seen to have limits. The Fashion Revolution mouvement is thus asking the leading brands to show greater transparency in their supply chain and unveil the working conditions of their people. Transparency is the first step to transform the industry, and it starts with one simple question : #whomademyclothes ? With more consumers encouraging their favourite brands to answer this question, we can transform the industry by changing the way our clothes are sourced, produced and purchased.
Fashion Revolution brings everyone toghether to make it happen. We are more and more conscious about our consumption and Sokoloff Lingerie is proud to take action with such a mouvement. Not only by raising awareness, but mainly in applying our values in the local production of your lingerie. Because we make the choice day after day, to have our own local factory and to produce our small-scale collections here in Montreal.
The city was once renowned for textile manufacturing and production. Today, producing locally is much more challenging. Finding good local suppliers, cutters, tailors, seamstress and dyers is a continuous battle that we fight each day with conviction and passion. It would sometimes be simpler to have overseas production. No kidding. But we believe in our mantra and we have support from you. Thank for that.
‘’For decades, a brand’s only priority was to create the best possible product at most competitive price to ensure sales. But as consumers develop a more comprehensive understanding of issues like sustainability, authenticity and transparency, brands and retailers are being forced to change the way they sell in order to survive. ‘’*
Let’s keep fashion revolutioning. More and more labels are locally produced and can be found in many independant boutiques. They deserved to be celebrated, because this is a journey to create a safer, cleaner and fairer future for fashion.