What you need to know about the carbon-free transport project in the Atlantic Ocean and the participation of Sokoloff Lingerie
Delivering merchandise with wind and sun is now possible! The Avontuur, arrived in Montreal last weekend and returned to France yesterday ... with aboard Quebec products, including fine lingerie from Sokoloff Lingerie!
How was this made possible ? With Montreal distributor Port Franc who imports specialized French products. They combined their imports with carbo-neutral logistics by establishing the first oil-free route between America and France. We are proud and honored to be part of this significant project as we work to promote the ethics of local production and eco-responsibility in the fashion world. Our collection will be sold in an pop-up shop in Paris in December, along with other Montreal brands.
From a slow fashion perspective, this oil-free road is a transport avenue that takes on its full meaning in 2017, when 90% of everything consumed today is transported by container ships, with disturbing environmental repercussions.
Follow us to discover the route of the Avontuur and see how this sea route could become much more important in the coming years.